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BRAND STYLE GUIDE The Tilted Kilt brand is our company’s most valuable and treasured asset. To preserve and protect our brand we have filed copyrights and trademarks. We further protect our brand through proper and consistent use. Use this guide when working with outside vendors. DOWNLOADHalloween Event Guide Event guide for dress-up event from Oct 24 – Oct 31 DOWNLOADHoliday Kilt Kash Promotionals The holiday season is an excellent time to take advantage of Gift Card sales opportunities. For every $25.00 Gift Card purchased, the guest receives a $5.00 Holiday Kilt Kash bonus certificate that can be used on a future visit. DOWNLOAD

Lunch Punch Tool Kit

When guest obtains 10 punches on their Lunch Punch Card, he or she is awarded for their patronage with a free lunch. DOWNLOAD

Happy Hour Office Party
To introduce new guests from nearby businesses that fit our demographic profile to the Tilted Kilt. This can also be a great tool to help build on the information you gathered during your trade area analysis. It will help you locate additional businesses to target with Feet on the Street marketing. DOWNLOAD

THE COSTUME REQUIREMENTS

Kilt Girl – DOWNLOAD

Kilt Guy – DOWNLOAD

Black Wednesday Tool Kit Black Wednesday is the day before Thanksgiving, which is also known as one of the biggest bar days of the year. This is a time when friends and family are coming into town for the Thanksgiving holiday weekend. Tilted Kilt Pubs need to promote that the ‘Kilt is the place to bring out of town friends and family for a night cap on Wednesday night before Thanksgiving. DOWNLOAD St. Patrick’s Day Tool Kit With our St. Practice Day program we give our guests 11 opportunities to practice for our biggest sales day of the year, St. Patrick’s Day – March 17th. It is important to start planning for this big day months in advance to ensure you are able to secure products, entertainment, giveaway items, apparel, special event signage, advertising support and much, much more. DOWNLOADSocial Media Guide Social media is an ever-growing and changing arena. The most important thing to remember when delving into social media is connecting with our followers/fans and involving them in conversation. DOWNLOAD
Instagram Reference Guide We use Instagram to engage our online fans and potential guests. We use it to listen and interact and to be influential in the areas in which we excel, which are: Kilt Girls, Cold Beer, Sports Viewing, Pub Food, Charity, Community Events, Irish Toasts and Blessings, and Having Fun! DOWNLOAD

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